Launchpad: Sales Strategy & Growth
Get real world experience into B2B, SaaS Sales
Explore the program
Marketing and Sales
AI and Sales
ABM and Sales
Data Analytics and Sales
Tech and Sales
Design and Sales
Revops and Sales
CS and Sales
Learn everything first-hand from the finest in industry
SaaS from a Founder Lens
Understand the in and outs of how a SaaS company is built from 0 to 1 and how is the entire SaaS Landscape structured in India
Tools you will learn
Week 1
Decoding SaaS Market Landscape
Problem Research, MVP
Post Product Market Fit
Go to Market
Week 2
SaaS Market Landscape (Future)
Headwinds and Tailwinds
0-1 Essentials of SaaS
Hiring at an Early Stage SaaS Company
Decoding GTM
Own up the end to end sales and marketing funnel, right from Demand Gen & Lead Gen to closing the final revenue
Tools you will learn
Week 3
GTM Fundamentals
GTM Fundamentals, first principles and GTM Motions
Outbound led, inbound led, community led, event led and Content led GTM
Week 4
GTM Frameworks
AIDA, BANT, MEDPICC
Decoding Prospecting and ICP while setting up GTM
Outbound led Selling
Decode the process of generating business organically via outbound growth hacking as a B2B SaaS Seller
Tools you will learn
Week 5
Outbound
Multi Channel Outbound for effective demand gen
Building 5 and 7 step email cadences optimizing on open rates.
Week 6
Automating workflows
Automate workflows, streamline prospect nurturing and improved conversion rates.
Building Outbound playbooks - Cold Calls, Outreach, MOFU <> BOFU conversions
Week 7
End to end buyer's journey
Understanding the end to end buyer journey in SaaS
AI & Tech in Sales
Leverage new gen AI and Tech to level up your game!
Tools you will learn
Week 8
Segmentation algorithms
Utilize segmentation algorithms to personalize outreach strategies.
Week 9
Tech Stacks
Building a personal tech stack for effective sales processes
Deeper prospecting to optimize BOFU via AI & Tech
Capstone
Build a highly detailed research playbook for a company to show different stakeholders.
Build a highly detailed research playbook
Problem Statement, Solutioning, Competitive Landscape,
Value Proposition, Define your positioning, Defining User Persona's, Defining ICP.
Capstone
Decoding a SaaS Startup - prepare a holistic GTM Strategy for helping the company in the respective market it sells.
Draft GTM Strategy
Defining Funnel Stages and Customer Journey
Measuring metrics & KPI's of success
Capstone
Build a Email Sequence Cadence that you will be using to target your prospect ICP
Target your ICP through multi-channel approach
Build a 3 Step and 7 Step Email Cadencies.
Driving a response from the prospect via a strong and beyond the conventional follow-up loop
Capstone
Develop a personal tool stack, you will use for being at the top 1%
Utilize segmentation algorithms to personalize outreach strategies.
Building a personal tech stack for effective sales processes
Deeper prospecting to optimize BOFU via AI & Tech