Launchpad:
Sales Strategy & Growth
North star metric to build sales leaders that understand business deeply
Marketing and Sales
AI and Sales
ABM and Sales
Data Analytics and Sales
Tech and Sales
Design and Sales
Revops and Sales
CS and Sales
Learn everything first-hand from the finest in industry
Startup 101
Understand the in and outs of how a startup is built from 0 to 1 and how does the lifecycle from problem statement to PMF works.
Case Study you work on:
Week 1
Lifecycle of any startup
Problem statement identification, MVP, MOAT.
Go-to-Market, Pre-PMF, PMF, Post PMF.
Decoding how fundraising and investing works in any business.
Week 2
Industry deep dive
Deep-dive across industries and metrics.
Understanding all the primary and secondary business metrics.
Tailwinds, headwinds and essentials of any business.
Decoding GTM
Own up the end to end sales and marketing funnel, right from demand gen & lead gen to closing the final revenue.
Case studies you work on:
Week 3
GTM fundamentals
GTM fundamentals, first principles and GTM motions.
Outbound led, inbound led, community led, event led and content led GTM.
Week 4
GTM frameworks
AIDA, BANT, MEDPICC.
Decoding prospecting and ICP while setting up GTM.
Outbound led selling
Decode the process of generating business organically via outbound growth hacking as a B2B SaaS seller.
Tools you will learn
Week 5
Outbound
Multi channel outbound for effective demand gen.
Building 5 and 7 step email cadences optimizing on open rates.
Week 6
Automating workflows
Automate workflows, streamline prospect nurturing and improved conversion rates.
Building outbound playbooks - cold calls, outreach, MOFU <> BOFU conversions.
Week 7
End to end buyer's journey
Understanding the end to end buyer journey in SaaS.
AI & Tech in sales
Leverage new gen AI and Tech to level up your game!
Tools you will learn
Week 8
Segmentation algorithms
Utilize segmentation algorithms to personalize outreach strategies.
Week 9
Tech stacks
Building a personal tech stack for effective sales processes.
Deeper prospecting to optimize BOFU via AI & Tech.
Build the
Strongest Portfolio
Capstone
Build a highly detailed research playbook for a company to show different stakeholders.
Build a highly detailed research playbook.
Problem statement, solutioning & competitive landscape.
Value proposition, define your positioning, defining user persona's & defining ICP.
Capstone
Decoding a SaaS startup - prepare a holistic GTM Strategy for helping the company in the respective market it sells.
Draft GTM strategy.
Defining funnel stages and customer journey.
Measuring metrics & KPI's of success.
Capstone
Build an email sequence cadence that you will be using to target your prospect ICP.
Target your ICP through multi-channel approach.
Build 3 step and 7 step email cadencies.
Driving a response from the prospect via a strong and beyond the conventional follow-up loop.
Capstone
Develop a personal tool stack, you will use for being at the top 1%
Utilize segmentation algorithms to personalize outreach strategies.
Building a personal tech stack for effective sales processes.
Deeper prospecting to optimize BOFU via AI & tech.