You don't study marketing here. You build it. Six months on campus — real ventures, real budgets, real brands — backed by India's only revenue-focused business school.
Admissions · 60 seconds
A faster path in — tell us who you are and we'll line up your admissions conversation.
Cohort snapshot
Format
Full-time on campus
Full-time immersion. You’re on campus, in the room, building proof-of-work.
Trusted hiring partners
● Growth lead from Bengaluru applied today
Apply in 60 seconds
Admissions
Discovery call, business case discussion, and culture fit — three conversations to find the right cohort.
Why this is different
01
A normal marketer vs Top 1%
A normal marketer would think of Performance Marketing like a Meta Dashboard concept. But Top 1% marketer would think of creating a storyline for a brand that can sell organically and reduce CAC’s. Just like these students are doing here.
02
Toe-Mah-Toes
Branding is not a concept that can be learned in a lecture. For us, Branding is actually creating the most different brand that people will actually buy.
03
First Female Sensual Perfume
Positioning is not just a 4 matrix framework. It is understanding how can we build a brand even in a fragmented market like Perfumes. Hey btw, we're building India's First Female Sensual Perfume Brand. Go buy from us.
04
Generating sales (Griply)
We learnt performance Marketing by actually running Meta Ads for our product. Already generated X sales btw.
Outdated vs Real Marketing
01
Tired of outdated concepts?
I want to start my Marketing Career - but all these same 10 year old courses are teaching concepts that are outdated. 'It’s the same dark room and a 10 year experienced Performance Marketers teaching me about today’s marketing.'
02
Mentors from top brands
My brand professor from Nestle taught me how to create the quirkiest socks brand.
03
Healthy contribution margins
Our growth mentor from Libas taught us how to have healthy contribution margins in a Cookie Brand. (e.g. ₹5 for packaging, ₹5 for COGS, etc.)
How you'll learn
Learn
Operators teach. You apply the same week.
Build
Every lesson ships on the brand you are building.
Prove
Brief at 10 AM. Pitch to a panel by 8 PM.
Choose your path
01
Product to shelf to revenue
Take a product from concept to shelf — covering sourcing, branding, marketplace listing, paid acquisition, and customer growth with measurable outcomes.
02
Audience from zero
Build and grow an audience from the ground up through content strategy, platform mechanics, format development, and monetisation — executed hands-on throughout the programme.
03
Clients and commercial work
Acquire clients, deliver professional marketing engagements, and graduate with a portfolio supported by live work and commercial outcomes.
Outcomes
Agencies, D2C brands, consumer tech — or your own freelance practice. Either way, you leave with work that got judged in the room.
Mentors
Founders, CXOs, and GTM leaders — slotted into sprints by discipline.
Challenge-based learning
Every challenge is a live problem from a real brand. Brief drops at 10 AM. Teams pitch to a practitioner panel by 8 PM.
Scroll through all 10 builds — each one ships into your interview portfolio.
Marketplace
Listing + visibility for a cookie brand against Oreo and Parle.
Quick commerce
Dark-store entry plan, pricing, 4.2 stars in 60 days.
Content
1M impressions in 30 days, zero ad spend.
Performance
The ₹5,000 ad showdown — real budget, real Shopify store. Lowest CAC wins.
E-commerce
Conversion dropped 23%. Audit it. Present the fix.
Brand
Pivot from product-led to education-led content.
Retail
Trade pricing, shelf strategy, online-offline loop.
Lifecycle
5-message sequence to win back cart abandoners.
AI ops
No-code system that monitors 5 rivals daily.
Analytics
ROAS fell 4× → 1.8×. 48 hours. Find the leak.
October 2026 · Gurugram
Applications open for the AI Marketing & Entrepreneurship Fellowship. Limited seats per cohort.
The journey
Scroll through each phase — foundations on the left, live output on the right.
Scroll to walk the programme
Month 1
In programme
What you ship
Choose your venture, define the niche, and ship your first challenge.
Month 2
In programme
What you ship
Run your first real campaign on real budget and chase first revenue.
Month 3
In programme
What you ship
Scale the venture, deploy your first AI agent, and go deeper on funnels.
Month 4
In programme
What you ship
Finalise your portfolio and pitch your venture to a practitioner panel.
Months 5–6
In programme
What you ship
Interview prep and recruiter processes — or continue your venture with Incubation support.
Fees & admission
Programme fee includes ad budgets for live campaigns, tool access, and AI subscriptions during the fellowship.
Scholarships available
Merit Scholarship
For candidates who perform exceptionally across all admission conversations.
Need-Based Scholarship
Confidential financial review for candidates who need support to attend.
Creator Scholarship
For candidates already building a brand, audience, or creative practice with traction or clear intent.
Student voices
Watch their stories
Ansh Agrawal
GTM Manager — US, APAC @ Payoneer
By Month 5, you walk into interviews with real work — not theory, not case competitions, not group projects on slides.
Deliverable 01
Listing + visibility for a cookie brand against Oreo and Parle.
Hive Incubation Cell
Real desk space on a startup floor, 200+ founders in reach, and warm intros when your venture is ready for the next chapter.
Start your application
Student Stories
Shark Tank India · Season 4
FAQs
Everything you need to know about the AI Marketing & Entrepreneurship Fellowship.
Anyone with the drive to learn — there's no age bar or background requirement. College students, graduates, working professionals, career-switchers, even a 70-year-old who simply wants to learn AI marketing are all welcome. Whether you want a marketing job, a freelance practice, or your own D2C brand — the programme is built around building, not sitting in lectures.
