CurriculumAI Marketing Fellowship · Curriculum

Four tracks. One complete marketer.

Brand, performance, AI ops, and entrepreneurship — 25+ sprints taught through live challenges and operator-led sessions. AI-native from day one.

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06
Months
4+2
Curriculum + placements
25+
Intensive sprints
10
Live challenges

Build the brand

Brand, Content & Storytelling

8 sprints · The creative engine

PositioningContentVideoRetail

Roles you train for

Brand Manager
Content Strategist
Social Media Manager
Creator IP

Why this is different

We built the coolest AI marketing and entrepreneurship program India has ever seen.

Performance vs Storytelling

A normal marketer would think of Performance Marketing like a Meta Dashboard concept. But Top 1% marketer would think of creating a storyline for a brand that can sell organically and reduce CAC’s. Just like these students are doing here.

Branding beyond lectures

Branding is not a concept that can be learned in a lecture. For us, Branding is actually creating the most different brand that people will actually buy.

Positioning is not a framework

Positioning is not just a 4 matrix framework. It is understanding how can we build a brand even in a fragmented market like Perfumes. Hey btw, we're building India's First Female Sensual Perfume Brand. Go buy from us.

Real Performance Marketing

We learnt performance Marketing by actually running Meta Ads for our product. Already generated X sales btw.

Performance vs Storytelling

Branding beyond lectures

Branding is not a concept that can be learned in a lecture. For us, Branding is actually creating the most different brand that people will actually buy.

Positioning is not a framework

Real Performance Marketing

We learnt performance Marketing by actually running Meta Ads for our product. Already generated X sales btw.

Choose your path

Select the venture you will build and develop over six months

Entrepreneurship is integrated throughout the programme. In Month 1, you choose a venture direction. Every sprint thereafter applies directly to that choice.

Build a D2C brand

Take a product from concept to shelf — covering sourcing, branding, marketplace listing, paid acquisition, and customer growth with measurable outcomes.

AmazonFlipkartBlinkitShopify

Live storefront, verified revenue, and marketplace operations experience

Start a content channel

Build and grow an audience from the ground up through content strategy, platform mechanics, format development, and monetisation — executed hands-on throughout the programme.

InstagramYouTubeLinkedInCreator IP

Engaged audience, repeatable content engine, and a defined personal brand

Build a freelance agency

Acquire clients, deliver professional marketing engagements, and graduate with a portfolio supported by live work and commercial outcomes.

D2C clientsSaaS clientsRetainersCase studies

Paying clients, documented agency playbook, and placement-ready portfolio

Practitioners, not professors

Industry mentors. Not professors.

Industry mentors — not professors. People building India's fastest-growing brands. They teach the way they work, by example.

Portfolio-first learning

Proof of work, not a promise

Agencies, D2C brands, consumer tech — or your own freelance practice. Either way, you leave with work that got judged in the room.

See curriculum Apply now

Live challenges

Real brands, real briefs.

Culture Circle — live brand challenge

SaaS & AI challenge — GTM in practice

MVP challenge — ship and pitch

Orientation week — how learning starts

On the Ground at Dohful

Fix My Curls ft. Anshita Mehrotra

In programme

Learn: Interview craft, recruiter prep
Build: Continue venture with Incubation
Prove: Mock interviews & hiring processes

What you ship

Interview prep and recruiter processes — or continue your venture with Incubation support.

Challenge-based learning

Wednesday isn't a class. It's a deadline.

Every challenge is a live problem from a real brand. Brief drops at 10 AM. Teams pitch to a practitioner panel by 8 PM.

Scroll through all 10 builds — each one ships into your interview portfolio.

Live brief

Marketplace